Crexels

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admin — Fri, 25 Nov 2011 15:38:25 +0000

Hoveround – My First Car

Aluma Wallet

Chef Basket

Sound is Gold

yaniv — Fri, 03 Dec 2010 20:40:08 +0000

At Crexels, I do a lot of translation and dubbing for different projects. I have to translate the projects fro english to spanish. I can’t change any of the actual video and there is not much creative involved since the graphics have to be exactly the same. The only control that I have is the audio. For that, I take extremely good care that it is perfect.

The infomercials I have done are of course translations from english. There is no way to hide the fact that the audio and the movements of the mouth are different but when the audio is out of sync, when the levels are off and when there is no emotion on the new voices, it not only bothers the viewer but it also destroys all credibility and interest on what it is being said.

Audio is something that is very unconscious, you don’t pay attention when it is done right and that is the key. It makes the video pleasant and it adds so much to the experience.

The best example of how important audio is can be seen in horror movies. Just mute any horror movie and the horror is gone. The audio gives you a push to the edge of the seat.

It is the same with audio translation for infomercials. A show will not be great because people are paying attention to the audio but a show can be destroyed because the sound is bad.

What do you think?

The 1st Noche de Los Cortos

admin — Mon, 01 Nov 2010 21:33:31 +0000

What a great night it was. We are happy to have produce such a great event. The “1st Noche de Los Cortos” was a night of great short films, great food and awesome company. A great crowd showed up to enjoy 11 great short films.

Here is the list of the Cortos that were showcase during the night.

-”Cédula Ciudadano” by Diego Velasco

-”Still Greta” by Martha Welles

-”Brasaletes” by Cristóbal Sobera & Béstor Pérez

-”either / or” by Juan Avella

-”Just Wrong” by Omar Mora

-”Beautifully Esther” by Ricardo Korda

-”Colmillo” by Albi Abreu

-”Il Destino” by Fanny Veliz

-”She is the One” by Luis Carlos Hueck

-”Winner Best Short Film” by Peter Meech

-”La Nochebuena de Paco y Manolo” by Alejandro Furth.

The winners of the 1st Noche de Los Cortos are:

BEST COMEDY:

“She is the One” by Luis Carlos Hueck.

BEST DRAMA: a tie.

“Colmillo” by Albi de Abreu

“Beautifully Esther” by Ricardo Korda.

We want to thank the sponsors who believed and helped the event: They are: Makine Studios, Epson Latin America, Blague Communications, EVS, Coupa Cafe & Plastilina Creativa. We also want to thank Luis Carlos Hueck for his unparalleled help and for donating the awards and Otto Scheuren for his great help in setting up the location.

Here are some of the pictures of the shop. All photos are by Mariana Tineo

StoryBoard Me

admin — Tue, 06 Jul 2010 18:43:40 +0000

Hoy en la noche nuestro amigo Francisco Stohr va a estar dando una presentación de Story Boards en la reunión plenaria de Venezolanos en Hollywood. Francisco es Director Creativo de cruz/kravitz Ideas. Nos vemos ahí.

Tonight, our friend, Francisco Stohr will be talking about Story Boarding at the monthly meeting of Venezolanos en Hollywood. See you there tonight.

Safari 5

admin — Tue, 08 Jun 2010 05:34:05 +0000

Will all the attention of the iPhone 4 today, no one realized that Safari 5 is out. the main 5 new features are Reader, better support of HTML5, better performance, Bing Search, and customization with extensions.

The Reader looks great since it provides the ability to read online articles without ads and clicking different pages. And what is HUGE is the BING search option as well as the extensions that will be coming soon.

You can download it now from the Apple website

Cine Gear Expo

admin — Thu, 27 May 2010 18:15:35 +0000

This year’s Cine Gear Expo will be next month in the Paramount Studios lot. The event is June 3rd to the 6th. If you are interested in the latest gear, gadget, cameras and any other equipment for your productions or/and post-productions, this is the place to get all the info.

The registration is open until May 28th. See you there….

Here is the link. CINE GEAR EXPO

Santa Monica Video

admin — Thu, 13 May 2010 16:26:48 +0000

When I started to work with DigiBetas a few years ago, I had to figure out a way to capture them or transfer them to my editing system. Purchasing a DigiBeta Deck was out of the question since price and service are very expensive. So I decided to go to a Duplication/Encoding facility to do the work. I stooped by Santa Monica Video and never left.

Well, I did try somebody closer to my studio once, but it was slower and the customer service was not what I wanted or deserved.

In SMV things are completely different, the team there is just amazing, From the people in the front to the guys in the machine room. You walk in feeling welcomed and you know that the quality of the service they provide is the best in the industry. I know that some times I ask too much, there is always a project that is late, but they do their best to help me and ALWAYS they have surprised me with their speed and great atitude.

I thank you for your excellent work and for the amazing service you provide small companies like ours. And special thanks to Theo for all that you do.

Sincerely

The Crexels’ Team

iPad while Recording a VO

admin — Wed, 05 May 2010 20:44:21 +0000

I have been inside a Recording studio for four days and it saddens me to see all the paper that it is wasted. Even though we recycle and use the paper on both sides.

So last time I took a different route and a nicer one. Even the talent was happier. The only problem is that they we very easily distracted.

“Cuidado con los Leftovers” Wins Telly Award

admin — Tue, 27 Apr 2010 01:04:06 +0000

We just received or award letter. “Cuidado con los Leftovers” won a 2010 Telly Award. We are very happy that these awards demonstrates our commitment to our work and the quality of production Crexels delivers.

New iPhone coming on June 22?

admin — Wed, 14 Apr 2010 18:13:45 +0000

ModMyI has an article where the think that Apple will be unveiling the new iPhone on June 22nd Apple usually has its big event at The Yerba Buena Center for Arts, located by the Moscone Center in San Francisco. And they have reserved the place for an event on the 22nd. We will see is the new iPhone has the camera in front, how it will work with the iPhone 4.0 software and if it will go to Verizon.

Many questions and of course no answers until Steve Jobs stands on the stage and show us they new toy (or toys)

Via Modmyi